Happy

About:

Happy is a digital lending platform offering short term loans using alternate data to micro-enterprises in India

Website: https://happyness.net/

Twitter/X: happynessnet

Top Investors: DMI Finance, DCR Workforce

Description:

Happy is India’s fastest growing digital lending platform offering small & short-term business loans to micro businesses in India using alternate data. It believes that "one-size-doesn't fit all" and has innovated in the product design to suit the requirements of the micro-enterprise - Some of the most creative products are - Weekend loans & 90-day loans. The model is dependent on state-of-the-art technology build with Artificial intelligence and machine learning. The risk is based on alternate data and over 50% of the borrowers have absolutely no record with the credit bureau. The entire focus of the business is on the user-experience enabling smart solutions like automated repayment, loan on-tap and so on. The company has partnered with multiple merchant aggregators (POS vendors, BC network, E-commerce platforms & more) to enable their merchants with instant loans.