First Insight

About:

First Insight is a cloud-based predictive analytics platform empowering retailers and manufacturers to identify winning new products.

Website: http://www.firstinsight.com

Twitter/X: FirstInsight

Top Investors: Updata Partners, Idea Foundry, Escalate Capital Partners, Adams Capital Management

Description:

First Insight's SaaS solution gives retailers and manufacturers insight into expected product performance and optimal entry price points for new items that have no sales history, all within 48-72 hours. Through its scalable Big Data platform, it enables thousands of consumers to evaluate hundreds of candidate new products through gamification and crowdsourcing. Online games are presented to consumers via social media, websites, emails, and mobile devices. First Insight's predictive analytic models filter and weight consumer input, ensuring that retailers and brands are listening to the right consumers.