Insider

About:

Insider enables marketers to connect customer data across channels, predict behavior with AI, and individualize cross-channel experiences.

Website: https://useinsider.com

Twitter/X: useinsider

Top Investors: Sequoia Capital, 500 Global, Peak XV Partners, Riverwood Capital, Endeavor Catalyst

Description:

Insider is a Growth Management Platform (GMP) that helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. They leverage real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. The company combines personalization, data, and decision-making engines into one platform to help you orchestrate consistent brand experiences across channels and bridge the gap between online and offline. The AI and ML-powered engines are tailored to solve marketing problems optimize Return on Ad Spend (ROAS), drive conversions and improve product discovery, and generate insights that can turbocharge your personalization program.