AdTheorent

About:

AdTheorent’s is a machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

Website: http://www.adtheorent.com

Twitter/X: AdTheorent

Top Investors: Palantir Technologies, Monroe Capital, Hana Financial, Verizon Ventures, H.I.G. Growth Partners

Description:

AdTheorent is a provider of predictive digital advertising technology and solutions for brands and agencies. The Company leverages Big Data and its proprietary machine learning technology, as well as cross-environment mapping to predictively connect advertisers with their optimal audiences, at scale. Barometric®, AdTheorent’s cross-channel attribution SaaS solution, maps disparate user IDs across numerous devices and environments to a single user, allowing brands to accurately track user engagement and path to purchase.